Studies show food insecurity in rural communities is increasing because of unique challenges.

Jonathan and Kitty with 105.5 Triple M hosted a request-a-thon on Thursday to raise meals for NBC15 Share Your Holidays campaign.

On Tuesday, Nov. 17, people can post their photos on Facebook or Instagram using the hashtag #SYH25, and Naviant, Inc. will donate 21 meals for each photo.

M3 Insurance employees have actively donated to NBC15 Share Your Holidays campaign

Volunteers are able to pack thousands of boxes of food to distribute to those in need.

Every year, there is one man that is strategically placed at every “Share Your Holidays” kickoff luncheon. His goal is to capture the moment of shock and surprise when the “Be Like Mike” award is announced. The award goes to an individual or organization who truly epitomizes the spirit of the campaign. This year, NBC15 and Second Harvest Foodbank of Southern Wisconsin had to keep him out of the loop. The reason quickly came into focus for this photographer.

Isaac Hill turned to resources like Second Harvest and The River to help him navigate his diabetes.

NBC15 Share Your Holidays campaign is in its 25th year to eliminate hunger in Southwestern Wisconsin. It officially kicks off on Thursday.

The silent auction for the Share Your Holidays campaign is open until 10:30 Thursday night.

We’re hosting a virtual campaign kickoff this year and we’re inviting you to be a part of it. Our virtual kickoff event is Thursday, November 12th from 6:30-7:30 pm. You can register for it for free. You can order your to go meal kit from any one of three Food Fight Restaurants. If you’d like drinks you can also order a to go cocktail kit from Stateline Distillery.

The food donation barrels will be placed in businesses and schools taking part in a food drive.

We want people to join us for the 25th NBC15 Share Your Holidays kickoff event on November 12.